# Reolink Excels at IFA 2024 with Major Rebranding and Innovative New Products
Reolink, a prominent player in the smart home security sector, has left a substantial impression at IFA Berlin 2024, one of the most prestigious consumer electronics exhibitions globally. The company is not only launching a significant rebranding initiative but also presenting various groundbreaking products that promise to transform the home security landscape.
## Reolink’s Rebranding: A New Chapter
Reolink has been a pioneer in the smart security solutions market for 15 years, experiencing extraordinary growth. The company has recorded a compound annual growth rate of 86.6% over the last six years, showcasing its innovation and market leadership. To celebrate this achievement, Reolink has initiated a thorough rebranding campaign, revealed at IFA 2024.
The rebranding goes beyond a mere logo, color palette, or typography. It signifies a profound commitment to the company’s core principles and its mission to improve home safety and security around the globe. Fabrice Klohoun, Reolink’s marketing manager, highlighted that this rebranding aims to help more individuals grasp the company’s values and how its offerings can assist families in leading better lives.
The new brand slogan, “Be Prepared, Be Ahead,” embodies Reolink’s dedication to being at the forefront of smart home security technology. This fresh motto is perfectly represented by the company’s newest product, the Atlas PT Ultra, which exemplifies Reolink’s state-of-the-art technology and ingenuity.
## New Product Launches: Atlas PT Ultra and Beyond
At IFA 2024, Reolink is highlighting four new products, each crafted to expand the possibilities in home security. Among them, the Atlas PT Ultra shines as the highlight of the event.
### Atlas PT Ultra: A Revolution in Home Security
The Reolink Atlas PT Ultra is the company’s newest flagship battery camera, equipped with features poised to transform the industry. This camera is the first of its kind to provide 4K UHD continuous recording on battery, powered by an impressive 20,000 mAh battery. This enables the camera to continuously record for 12 hours each day for up to eight days before requiring a recharge.
For users opting for motion event-based recording, the Atlas PT Ultra boasts an incredible battery lifespan of up to 16 months per charge. Moreover, it is the first battery camera in the market to incorporate pre-recording functionality, capturing 10 seconds of footage prior to a motion event. This ensures crucial moments at the start of an event are never missed.
Other exceptional features of the Atlas PT Ultra comprise:
– **4K UHD Continuous Recording**
– **ColorX Night Vision**: The leading color night vision technology available.
– **360° Blindspot-free View**: Featuring 355° pan and 90° tilt capabilities.
– **Advanced Smart Detection with Auto-Tracking**
– **IP65 Weatherproofing**
– **Dual-band Wi-Fi 6 Network**
– **24-Hour Operation with Just 10 Minutes of Solar Panel Charging**
The Atlas PT Ultra will be available in North America, Europe, and Australia starting September 25, 2024.
### Home Hub Pro and Argus 4 Pro
Alongside the Atlas PT Ultra, Reolink is revealing the Home Hub Pro and the Argus 4 Pro at IFA 2024.
– **Home Hub Pro**: This enhanced version of the original Home Hub supports up to 24 Reolink cameras and includes a built-in 2TB hard drive. It is also compatible with Wi-Fi 6 and incurs no subscription or monthly charges, making it an ideal option for users interested in expanding their home security setup.
– **Argus 4 Pro**: Currently available for purchase, the Argus 4 Pro is a battery-operated 4K security camera with dual lenses that deliver a 180-degree field of view. This camera is perfect for users who require a broad perspective without compromising image clarity.
## Conclusion
Reolink’s participation at IFA 2024 signifies a pivotal moment in the company’s evolution. With a daring new brand identity and an array of innovative products, Reolink is positioned to maintain its leadership in the smart home security arena. Whether you’re present at IFA or keeping up with the news from a distance, Reolink’s latest advancements are bound to impress.
For more details on Reolink’s new offerings and rebranding initiatives, visit the [Reolink website](https://reolink.com/lp/reolink-at-ifa/).
