**XGIMI Ascend: Transforming Home Entertainment at CES 2025**
At CES 2025, XGIMI introduced its revolutionary concept product, the XGIMI Ascend, which could change the landscape of home entertainment. Fusing state-of-the-art projection technology with high-end audio, the Ascend is a dual-purpose device that combines a roll-up Ambient Light Rejection (ALR) projector screen with a robust soundbar system. This groundbreaking product aims to enhance the home viewing experience, offering a sleek and refined alternative to conventional TVs.
### **What is the XGIMI Ascend?**
The XGIMI Ascend features a motorized, floor-rising 100-inch ALR screen that integrates flawlessly with two premium Harman Kardon soundbars. Crafted to pair perfectly with XGIMI’s latest ultra-short-throw projector, the AURA 2, the Ascend transcends being just a screen; it serves as a comprehensive home entertainment solution. The device blends cinematic visuals with top-notch audio in a compact and chic design, making it a highlight at CES 2025.
The screen is specifically designed to deliver outstanding clarity and vibrancy, even in bright settings. Its superior contrast ratio enhancement and wide viewing angle guarantee a high-quality viewing experience from any spot in the room. Whether enjoying a blockbuster film or streaming your favorite series, the Ascend aims to provide unmatched visual and audio excellence.
### **A Perfect Pairing: Ascend and AURA 2**
The Ascend is engineered to complement XGIMI’s AURA 2 projector, which was launched in September 2024. The AURA 2 is an ultra-short-throw projector featuring XGIMI’s Dual Light 2.0 technology, offering remarkable brightness and color precision. With 2,300 ISO lumens, IMAX Enhanced certification, and Dolby Vision support, the AURA 2 delivers breathtaking visuals that compete with traditional TVs.
The projector also boasts a 99% DCI-P3 color gamut coverage, ensuring accurate and vibrant color output. Its built-in Harman Kardon speakers provide immersive theater-quality audio, making it an ideal match for the Ascend screen. Together, these products create a home cinema experience that is both impactful and elegant.
### **What Makes the Ascend Unique**
While CES 2025 highlighted multiple advancements in TV technology, such as AI-driven displays and OLED breakthroughs, the XGIMI Ascend captured attention with its distinct approach to home entertainment. Unlike traditional TVs, the Ascend presents a versatile and space-efficient solution. Its motorized screen can be concealed when not in use, and its integrated soundbar removes the necessity for extra audio equipment.
The Ascend is also designed to adapt to a range of lighting situations, making it perfect for any room in your home. Whether hosting a movie night in a dimly lit living room or catching a sports game in a sunlit area, the Ascend guarantees a superior viewing experience.
### **A Vision for What’s Ahead**
XGIMI’s CEO, Apollo Zhong, expressed enthusiasm about the Ascend’s launch at CES 2025. “Ascend symbolizes our commitment to ongoing innovation in home entertainment and our mission to deliver users powerful, elegant solutions that enrich their daily lives,” Zhong remarked. Although the Ascend is presently a concept product, its ability to transform home entertainment is undeniable.
### **What’s Next for XGIMI?**
While the release date for the Ascend has yet to be revealed, XGIMI is relentless in pushing the limits of home projection technology. The company’s current lineup, which includes the AURA 2, HORIZON S Max, and MoGo 3 Pro, has already set new benchmarks in the industry. With the Ascend, XGIMI is poised to further cement its status as a pioneer in innovative home entertainment solutions.
### **Conclusion**
The XGIMI Ascend signifies a significant leap forward in home entertainment, offering a remarkable blend of style, functionality, and performance. By integrating a motorized ALR screen with premium audio, XGIMI has produced a product that challenges the supremacy of traditional TVs. As we look forward to more information about its release, one fact is certain: the Ascend has established a new standard for what home entertainment can achieve.
