# **Prime Video Reintroduces *The Apprentice*: Exploring the Show That Influenced Donald Trump’s Public Image**
Prime Video has revealed that all seven seasons of *The Apprentice*, the Emmy-nominated reality competition series featuring Donald Trump as host, are now available for streaming. Originally broadcast on NBC from 2004 to 2017, the show significantly contributed to shaping Trump’s public persona and played a vital role in elevating his political aspirations.
The first season is currently available for streaming, with additional seasons being released every Monday until April 27. This announcement coincides with Amazon’s plans to launch a film about former First Lady Melania Trump, indicating a renewed interest in Trump-focused content on the platform.
## **The Emergence of *The Apprentice***
Upon its debut in January 2004, *The Apprentice* swiftly became a cultural sensation. The program featured ambitious contestants engaging in high-stakes business challenges, all aimed at landing a position within the Trump Organization. Renowned for its dramatic boardroom confrontations, the series culminated in Trump’s now-famous catchphrase: **“You’re fired.”**
The inaugural season was a tremendous hit, averaging **20 million viewers per episode** and attracting an astonishing **28 million viewers for the finale**. It not only captivated audiences but also transformed Trump’s public image, depicting him as a sharp businessman with a talent for success.
## **The Impact of *The Apprentice* on Trump’s Public Image**
Prior to *The Apprentice*, Trump was mainly recognized as a real estate magnate and a frequent figure in New York tabloids. However, the series helped reshape him into a recognizable name, showcasing him as a dynamic and prosperous businessman.
As noted by *Slate*, *The Apprentice* “raised Donald J. Trump from a sleazy New York tabloid hustler to a respected household name. In the series, he appeared to showcase extraordinary business instincts and vast wealth, despite his companies facing numerous bankruptcies.”
The reality TV format allowed Trump to refine his abilities in media manipulation and spectacle—traits that later became central to his political endeavors. His knack for capturing attention and dominating news cycles can be traced back to his time on *The Apprentice*.
## **Behind the Curtain: Mark Burnett’s Impact**
Produced by Mark Burnett, the Emmy-winning creator of beloved reality shows like *Survivor*, *Shark Tank*, and *The Voice*, Burnett played a vital role in shaping Trump’s on-screen persona, highlighting his business savvy and leadership abilities.
Burnett has commended the show’s influence, remarking:
> *“The Apprentice is one of the best productions I’ve ever worked on. The charismatic presence of President Donald J. Trump made it a genuine success! Now, thanks to Prime Video, a whole new group of viewers will enjoy a new season every Monday.”*
## **Trump’s Enthusiasm for the Show’s Return**
Donald Trump also conveyed his enthusiasm for the series becoming available on Prime Video, stating:
> *“I can’t wait to watch this show myself — such wonderful memories, and so much enjoyment, but most importantly, it was an educational experience for all involved!”*
The reappearance of the show on streaming platforms arrives at a moment when Trump continues to be a prominent figure in American politics, making this release especially relevant.
## **Why Prime Video’s Decision is Significant**
The choice to stream *The Apprentice* on Prime Video holds considerable significance for various reasons:
– **Cultural Importance**: The show played a crucial role in influencing contemporary reality TV and political media tactics.
– **Political Consequences**: With Trump’s sustained impact, the re-release might rekindle conversations surrounding his business ventures and media presence.
– **Streaming Strategy**: Amazon’s choice to invest in Trump-related content, including a film focused on Melania Trump, indicates a strategic effort to appeal to politically motivated viewers.
## **Concluding Thoughts**
With *The Apprentice* now accessible on Prime Video, a new wave of viewers will have the opportunity to engage with the show that played a key role in launching Donald Trump’s political journey. Whether perceived as a business competition or a study in media influence, *The Apprentice* stands as one of the most consequential reality TV series ever created.
Would you tune in to *The Apprentice* on Prime Video? Share your thoughts with us!
