# Apple Postpones Essential Siri AI Features, Modifies Messaging on Apple Intelligence
Apple has recently revised its communication concerning the launch of vital Apple Intelligence features, especially those linked to Siri’s onscreen awareness and personal context comprehension. Initially anticipated to debut sooner, these features have now been postponed, with Apple affirming they will be included in a later software update.
## **Apple Modifies Messaging on Siri’s AI Features**
Apple has been proactively updating its website and product pages to reflect this delay. Previously, the company indicated that Siri’s onscreen awareness and in-app actions would be accessible shortly. However, Apple has now incorporated a disclaimer stating:
> “Siri’s personal context understanding, onscreen awareness, and in-app actions are currently in development and will be made available through a future software update.”
This update can be seen across several Apple pages, including the **iPhone 16** and **Apple Intelligence** sections.
## **Apple Acknowledges Delay in Siri’s AI Capabilities**
A spokesperson from Apple recently confirmed to *Daring Fireball* that the introduction of these advanced Siri features will take longer than originally planned. She mentioned:
> “Siri assists our users in finding what they need and completing tasks swiftly, and in just the past six months, we’ve enhanced Siri’s conversational abilities, introduced features like type to Siri and product knowledge, and established integration with ChatGPT. We have also been focusing on creating a more personalized Siri, granting it greater awareness of your personal context, alongside the ability to perform actions for you within and across your apps. It’s going to require more time than we expected to roll out these features, and we anticipate launching them in the upcoming year.”
This statement indicates that Apple remains dedicated to improving Siri’s AI capabilities but requires additional time to refine and effectively implement them.
## **Apple Halts AI-Driven Advertisement Amid Delays**
In light of the delay, Apple has reportedly pulled one of its initial **Apple Intelligence** advertisements, which featured functionalities not currently available. The company is now adopting a more cautious marketing strategy, ensuring that promotional content accurately reflects Siri and Apple Intelligence’s present capabilities.
## **When Will These Features Be Released?**
Industry insiders and analysts speculate that the postponed Siri AI features are likely to be introduced with **iOS 19**. However, they may not be part of the initial release this fall and might be included in later updates.
Bloomberg’s **Mark Gurman** has previously suggested that the most advanced features of Apple Intelligence may not reach full realization until **2027**. In his *Power On* newsletter, he mentioned that Apple is still years away from delivering AI capabilities comparable to those of **OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot**.
## **Apple’s AI Strategy: An Ongoing Development**
Although Apple has made notable advancements in AI, the delay in Siri’s onscreen awareness and personal context understanding underscores the challenges of developing sophisticated AI features that seamlessly integrate into Apple’s ecosystem.
Apple Intelligence continues to be a key focus for the company, and while certain features are delayed, users can look forward to gradual enhancements in Siri’s capabilities in the years to come.
For now, Apple users will need to wait a little longer for Siri to evolve into the truly intelligent assistant that Apple envisions.
