# Roku’s Unskippable Ads Ignite User Outrage
Roku, a well-known streaming device producer, has recently faced criticism for rolling out unskippable video ads that play before users can even access the home screen. This new advertising trial has left many users dissatisfied, with some even threatening to leave the platform entirely.
## **The Concern: Ads Prior to the Home Screen**
Roku has showcased ads on its home screen for years, but now, some users report being obliged to watch video ads immediately after turning on their devices. According to a [report from Ars Technica](https://arstechnica.com/gadgets/2025/03/roku-says-unpopular-autoplay-ads-are-just-a-test/), numerous Roku users have taken to Reddit to express their grievances about encountering unskippable ads for movies like *Moana 2*.
One Reddit user characterized the experience as “absolute garbage,” while another remarked, “If they force me to watch an ad to access my apps to watch TV, I’m done.”
## **Roku’s Reply**
When approached about the issue, Roku acknowledged that these autoplay ads are part of a test. A company spokesperson informed *Ars Technica* that Roku is consistently exploring new methods to promote brands and content while ensuring a “delightful and simple user experience.”
However, many users take issue with this viewpoint, contending that being compelled to view ads before accessing their streaming applications is intrusive and exasperating.
## **What Motivates Roku?**
Roku derives a significant portion of its earnings from advertising. As competition in the streaming sector intensifies, companies are searching for innovative ways to enhance ad revenue. By incorporating pre-home screen ads, Roku could potentially increase its advertising revenue, albeit at the potential cost of alienating its user base.
## **User Backlash and Possible Outcomes**
The response to these obligatory ads has been quick and strong. Many users have voiced their discontent on social media and forums, with some contemplating a switch to other streaming devices such as Apple TV, Amazon Fire Stick, or Google Chromecast.
Should Roku persist in this direction, it might experience a downturn in user satisfaction and loyalty. While advertising constitutes an essential revenue stream, companies must find a balance between monetization and user experience.
## **Will Roku Change Its Strategy?**
In light of the overwhelmingly negative feedback, Roku may choose to discontinue or adjust this test. If enough users express their discontent, the company could reevaluate its advertising strategy.
For now, Roku users will have to wait and observe whether the company heeds their concerns or continues to pursue these contentious ads.
### **What Steps Can Users Take?**
If you’re a Roku user dissatisfied with these modifications, consider the following actions:
– **Send feedback to Roku** through their official support channels.
– **Look into alternative streaming devices** that present fewer advertisements.
– **Utilize ad-blocking options** (where feasible) to reduce interruptions.
As the streaming landscape advances, companies like Roku must skillfully navigate the delicate balance between profitability and user satisfaction. Whether this test will become a lasting aspect remains to be seen, but one fact is undeniable—users are not pleased.
