# Why Apple TV+ Doesn’t Have Official Merchandise – And Why Fans Desire More
Apple TV+ has garnered acclaim for its series, including *Severance*, *For All Mankind*, *Silo*, and *Ted Lasso*. Yet, as the platform’s audience grows, fans have pointed out a significant gap: the absence of official merchandise. In contrast to competitors like Netflix and Disney+, which provide a wide variety of clothing, collectibles, and memorabilia, Apple’s selection is notably limited.
So, why doesn’t Apple TV+ leverage its popular shows with a dedicated merchandise shop? Could this represent a missed chance for both Apple and its dedicated fans?
## The *Severance* Conundrum
If any show on Apple TV+ warrants a substantial merchandise range, it’s *Severance*. This psychological thriller, set against the unsettling backdrop of Lumon Industries, has cultivated a loyal fanbase eager to own a piece of its dystopian vibe.
A quick scan of Reddit and fan forums indicates a robust interest in *Severance*-related items. Fans have proposed everything from Lumon-branded office supplies and MDR department mugs to “Innie” and “Outie” shirts. Some have even imagined replicas of Helly’s resignation letter or an “Employee of the Quarter” award featuring Mark S.’s face.
Given the show’s distinctive visual style and dedicated following, it seems evident that Apple should provide official *Severance* merchandise. Nonetheless, apart from a handful of fan-generated products on Etsy, options are scarce.
## Reasons Behind the Limited Apple TV+ Merchandise
Apple has consistently been recognized for its sleek, minimalist branding. Unlike Disney or Warner Bros., which excel at licensing and merchandise, Apple has typically focused on selling its hardware and software instead of pop culture merchandise.
This principle extends to Apple TV+, which operates differently from other streaming platforms. Rather than overwhelming the market with content, Apple emphasizes prestige, exclusivity, and exceptional production values. This strategy may clarify why the company hasn’t heavily pursued merchandising—Apple simply doesn’t view itself as a brand that markets t-shirts and action figures.
However, this approach could be costing Apple a significant income opportunity. Reports indicate that Apple TV+ loses approximately [$1 billion annually](https://bgr.com/business/heres-why-apple-tv-losing-1-billion-a-year-isnt-cause-for-concern/), and offering official merchandise might help mitigate some of those losses.
## The Exception: *Ted Lasso*
Among the few Apple TV+ series to receive an official merchandise line is *Ted Lasso*. Fans can acquire AFC Richmond jerseys, scarves, and additional memorabilia, thanks to a collaboration with Warner Bros. and Nike. This indicates that Apple is amenable to merchandising—though in a limited capacity.
Why hasn’t this model been extended to other successful series such as *Severance*, *Silo*, or *For All Mankind*? It’s plausible that Apple is discerning in which brands complement its image. The feel-good sports theme of *Ted Lasso* might have been a more natural fit for Apple than the dark corporate satire present in *Severance*.
## Fan-Created Merchandise Bridges the Gap
Since Apple is not creating official merchandise, fans have stepped up. Online platforms like Etsy are filled with *Severance*-themed products, ranging from Lumon mugs to replica computers and even custom jumpsuits from *Silo*.
While this benefits fans, it also means that Apple is missing out on potential revenue. If third-party vendors can effectively market *Severance* and *Silo* merchandise, why wouldn’t Apple want to pursue the same opportunity?
## Could Apple Vision Pro Provide a New Type of Merchandise?
Besides physical products, Apple has a unique chance to deliver immersive experiences using its Apple Vision Pro headset. Imagine immersing oneself in the world of *Severance* through a fully interactive VR experience—navigating the Lumon office, solving MDR puzzles, or even witnessing the unsettling “severance” process firsthand.
Apple’s focus on technology and innovation could enable it to create digital experiences that surpass traditional merchandise. If the company is hesitant to sell t-shirts and mugs, it may instead opt for exclusive digital content.
## The Prospects for Apple TV+ Merchandise
While Apple’s hesitation to embrace merchandising is understandable given its brand strategy, the demand for official Apple TV+ products is clear. Fans are eager to express their enthusiasm for their favorite series, and Apple is leaving revenue untapped by not providing a means to do so.
Whether Apple will eventually broaden its merchandise offerings or maintain its minimalist stance remains uncertain. However, one fact is apparent: *Severance* enthusiasts would gladly trade some exclusivity.
