Apple Introduces New Accessory Trade-In Program with Discounts Up to $20
In an effort that combines eco-friendliness with customer rewards, Apple is launching a fresh in-store recycling initiative that provides customers with up to $20 off new accessories when they recycle qualifying Apple devices. This limited-time program, taking place from April 16 to May 16, 2025, represents the first instance where Apple has offered a direct discount for recycling accessories outside of its usual trade-in scheme.
What’s the Offer?
As reported by Bloomberg’s Mark Gurman, Apple’s new initiative grants a 10% discount—maxing out at $20—for customers who return used Apple accessories for recycling at Apple Stores. The offer is applicable to a broad selection of products that generally do not qualify for trade-in credit, including:
– AirPods (all generations)
– AirTags
– Apple Pencil (1st and 2nd gen)
– Apple Watch bands
– iPhone and iPad cases
– Mac peripherals (like Magic Keyboard, Magic Mouse, and Magic Trackpad)
This program aims to motivate customers to properly dispose of their outdated or non-working accessories while earning a small discount on new purchases.
Why This Matters
Apple has consistently advocated for environmental responsibility, with persistent efforts to minimize its carbon footprint and reach carbon neutrality by 2030. While the company already offers free recycling of accessories at its stores, this marks the first occasion it has introduced a financial incentive for such actions.
The initiative aligns with Apple’s wider environmental objectives and could be part of its Earth Day 2025 campaign. By providing a concrete reward, Apple likely hopes to boost participation in its recycling activities while simultaneously promoting the sale of new accessories.
How It Works
Customers can stop by any Apple Store from April 16 to May 16, 2025, and bring in applicable accessories for recycling. By doing this, they will receive a 10% discount—up to a ceiling of $20—on their purchase of new Apple accessories.
It’s crucial to understand that the discount is independent of the worth of the recycled item. For instance, an old iPhone case could yield the same discount as a pair of first-generation AirPods. The flat-rate discount model simplifies the procedure but may not represent the original value of the recycled item.
What’s Not Included?
Though the promotion encompasses numerous small accessories, it excludes larger devices such as iPhones, iPads, or Macs, which are already included in Apple’s standard trade-in program. Furthermore, third-party accessories do not qualify for the discount.
Environmental Impact
This initiative signifies a progressive step in Apple’s continuous commitment to environmental sustainability. By encouraging customers to recycle, Apple can ensure that more materials are managed responsibly and possibly reused in future products. This helps mitigate electronic waste and bolsters the company’s circular economy efforts.
What’s Next?
Apple has yet to officially announce the promotion on its website, but it is anticipated to be revealed during its Earth Day celebrations. In previous years, Apple has utilized Earth Day to showcase its environmental initiatives through special features on Apple TV+, Apple Music, Apple Books, and other channels.
Final Thoughts
Apple’s new accessory recycling discount presents a beneficial opportunity for both consumers and the environment. Even though the savings may be modest, the program promotes responsible disposal of electronic accessories and aids Apple in achieving its long-term sustainability goals. If you possess old AirPods, watch bands, or various other Apple accessories gathering dust, this is an excellent opportunity to recycle them and save on something new.
Stay updated for official announcements from Apple and visit your nearest Apple Store to join the promotion beginning April 16, 2025.
