Complimentary Tool Bing Video Creator Employs OpenAI’s Sora Text-to-Video AI Model

Complimentary Tool Bing Video Creator Employs OpenAI's Sora Text-to-Video AI Model

Complimentary Tool Bing Video Creator Employs OpenAI’s Sora Text-to-Video AI Model


The surge of artificial intelligence integration persists this week as Microsoft unveils the new, complimentary Bing Video Creator within the Bing mobile application.

Believe it or not, it has now been two years since Microsoft introduced the Bing Image Creator, granting users the capability to generate AI images directly via its search engine. This April, Microsoft enhanced its AI features with the launch of Copilot Search in Bing, and now, Bing users can create short videos using AI.

“Whether you’re unleashing your creativity, narrating a story, or seeking that ideal video to express your thoughts, Bing Video Creator empowers you with the ability to craft videos effortlessly,” the Bing team states. “We are thrilled to enable everyone to transform their text into magic through an AI-generated video.”

How to utilize Bing Video Creator

Microsoft indicates that Bing Video Creator will soon be available on desktop and via Copilot Search, but for now, it is exclusively accessible in the Bing mobile app on iOS and Android.

To get started with this new feature, launch the Bing app on your smartphone or tablet and tap on the menu icon in the lower-right corner. You should find a new option called “Video Creator” listed among the applications. Alternatively, you can simply begin typing “Create a video of…” in the search bar to initiate the process without navigating through menus.

Whichever method you prefer, you can then input a description of the video you wish to create and click “Create.” The Bing team notes that the more context and details you provide, the higher quality your AI-generated video will be. The time required for video generation will differ based on the prompt, but you will receive a notification once it is complete.

Videos created with Bing Video Creator are 5 seconds in duration and can be made in 9:16 format (with 16:9 format on the way). You can line up to three video creations simultaneously, and once the videos are finished generating, you have the option to download and share them. Furthermore, videos are stored for only 90 days, so be sure to determine what to do with them within that timeframe.