Shopping stands as one of the primary motivations behind our use of tools like Google Search. This is likely why Google has incorporated numerous shopping-centric features into its offerings throughout the years. More recently, it has also introduced AI tools to enhance the online shopping experience.
An example of this is Google’s AI Mode tool for Google Search. AI Mode received a significant enhancement at I/O 2025, which introduced a variety of new and exciting shopping functionalities.
For example, AI Mode can automatically purchase items for you when their price decreases. It keeps an eye on the internet for deals and alerts you when a product reaches your desired price. Once you agree to the purchase, AI Mode can finalize it on your behalf.
The most remarkable AI Mode feature unveiled at I/O 2025 is called “Try it on.” This builds upon existing Google technology that enables users to virtually try on clothes using AI. To utilize it in AI Mode, simply upload a photo of yourself.
However, wouldn’t it be even better to have a standalone Google app specifically for virtually trying on clothes? That’s precisely what Doppl is. It’s a new experimental application from Google, now accessible for iPhone and Android users in the United States.
At I/O 2025, Google detailed the AI behind AI Mode’s capability to demonstrate how clothing might appear on you:
“This cutting-edge technology is the first of its kind functioning at this scale, enabling shoppers to virtually try on billions of clothing items from our Shopping Graph. It is driven by a new custom image generation model tailored for fashion, which comprehends the human body and the intricacies of clothing — such as how various materials fold, stretch, and drape on diverse body types. It retains these nuances when applied to poses in your photos. The outcome is a try-on experience that integrates seamlessly with your photos.”
The AI Mode feature is currently offered exclusively as a Search Labs experiment in the United States.
