In a few months, Apple is anticipated to finally reveal the new iPhone 17 series. The new ultra-slim variant in this iPhone collection has been the subject of much speculation over the past year, yet there are still details we lack regarding it. One of this season’s prominent informants, Weibo user Fixed Focus Digital, shared information about one of the rare aspects we have yet to learn about the iPhone 17 Air: the primary new color that will be showcased in promotional materials and advertisements.
As is customary, Apple selects one distinctive color to spearhead the majority of its marketing for a new iPhone series. While black and white remain reliable choices, there is usually a more striking hue that the company emphasizes in advertisements, billboards, and beyond.
For the iPhone 17 Air, the tipster indicates that the marketing color will be… blue. According to their statement, “it’s distinct from all the blue shades Apple has previously launched. The blue is very light.”
Some may argue this could resemble the Sierra Blue tint, but the informant gives another clue: “Without brightness, it’s simple to mistake it for white.” Thus, it may not be an entirely new hue. After all, the base-model iPhone 15’s blue variation was very light and frequently confused with white.
It’ll be intriguing to observe how this novel marketing color differentiates itself for the iPhone 17 Air.
iPhone 17 processors might see additional alterations
Initially, the new iPhone 17 series was projected to incorporate the A19 and A19 Pro processors. The standard model and the Air version would be equipped with the A19, while the Pro variants would feature the Pro chip.
Throughout this rumor cycle, a reliable analyst indicated that Apple would provide the base-model iPhone 17 with the A18, the 17 Air with the new A19, and the Pro models with the Pro chip.
