Sam Finn collaborated with Adobe to produce a video lasting less than two minutes, titled “The Unfinished Film.”
Developed using Adobe’s Firefly suite of AI tools that have seen considerable enhancements in recent months, “The Unfinished Film” is described as “more than merely a creative trial,” according to an Adobe blog post. “It’s a project for community storytelling aimed at honoring creative freedom and collaboration. We began with a straightforward question: What occurs when you pass an idea—not a completed work—to the creative community and encourage them to expand upon it?”
“The Unfinished Film” has the potential to serve as an excellent marketing asset for Adobe, as the company invites creators to develop their own renditions of it. AI image and video generators have gained massive attention multiple times, with examples such as ChatGPT’s 4o image generator, Google’s Veo 3, and Higgsfield Soul. Adobe Firefly might also capitalize on similar popularity within the creator community.
In particular, Adobe is encouraging them to utilize the AI image, video, and audio tools found in Firefly to complete “The Unfinished Film.” This initiative is designed to highlight the expanding capabilities of the Firefly AI suite, assisting creators in realizing whatever they envision with remarkable simplicity.
