gaming phones for many years, but have you ever considered what it stands for? Unlike several tech brand names that seem fabricated or corporate, “Asus” has an unexpected origin grounded in mythology. It’s not an acronym as one might presume. As indicated by Asus, it’s a truncated version of Pegasus, the winged horse from Greek mythology.
The creators of the Taiwanese company Asus, a collective of engineers who departed Acer in the late 1980s, selected Pegasus as an emblem, but in a clever maneuver, they removed the first three letters to create “Asus.” This choice was intentional. When the company was established in 1989, alphabetical order was significant. Remember, this was before the internet era. Beginning the name with an “A” allowed Asus to show up sooner in directories, catalogs, and vendor listings, providing the brand with a visibility edge in a fiercely competitive tech landscape.
