preorders for the 2025 iPhone lineup, which features the standard iPhone 17 model, the slim iPhone Air, and the iPhone 17 Pro and Pro Max, following the announcement of the new devices at a media event on Tuesday. This is the typical timeline for iPhone launch presentations, with online purchases beginning on the first Friday after the keynote. The refreshed iPhones will commence shipping to customers on the second Friday following the event (September 19), which is also when sales will commence in Apple retail locations.
It is also common for several of the new iPhones to sell out rapidly on the first day of preorders, particularly the latest Pro and Pro Max versions. This phenomenon occurs in the U.S. and other significant markets, as devoted iPhone fans rush to secure their chosen model, color, and storage option. The 2025 iPhone series is no exception, as select iPhone 17 models have begun to sell out within minutes of Apple commencing preorders.
As some analysts may have foreseen, the iPhone 17 Pro Max quickly sold out. Within 15 minutes, delivery timelines began to extend to 7-10 business days, based on BGR’s investigations. Apple’s online shop experienced a brief outage shortly thereafter for all four models, likely due to a surge in traffic. Additionally, Apple’s online store in France also crashed during the preorder phase. Nevertheless, there are options to purchase an iPhone 17 variant next week and guarantee availability on release day. Buyers will need to act swiftly.
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