Meta has recently launched a novel AI-powered feature named Vibes, embedded within the Meta AI application. This feed, reminiscent of Instagram, is crafted for AI-generated video content, enabling users to produce, share, and remix videos created solely by AI. In contrast to conventional platforms, users are unable to upload their own videos and must rely on Meta’s AI resources to create content. Additionally, they can enhance existing AI videos with music tracks and captions prior to sharing. Content created on Vibes can be cross-posted to Instagram, Facebook Stories, and Reels.
The inception of Vibes is driven by the rising trend of AI-generated content, which frequently achieves viral success. By offering a specialized environment for AI videos, Meta seeks to harness the virality experienced with other AI applications like ChatGPT and Nano Banana AI. While Vibes currently employs AI resources from Midjourney and Black Forest Labs, Meta is working on developing its own models for impending use. Vibes signifies a strategic initiative by Meta to secure a position in the AI content arena, potentially paving the way for new revenue opportunities as AI video generation gains wider acceptance.
