Apple depleted its iPhone 17 Pro Max inventory within 15 minutes on September 12, the initial day of preorders. By the next Monday, both the iPhone 17 Pro and the standard iPhone 17 models were out of stock. The iPhone Air remained widely available. BGR’s inquiries on September 26, one week after the new iPhones commenced sales in retail outlets, indicated that supply was substantially limited in North America, Europe, and Asia for three iPhone 17 models, whereas the iPhone Air was mostly accessible.
Since then, Morgan Stanley has issued a research update stating that the new iPhones have experienced demand that was “modestly stronger than we initially anticipated,” with the ultra-slim iPhone Air being the sole outlier. According to MacRumors, the analysts evaluated the shipping delay estimates for the new iPhones along with information from undisclosed Apple supply chain sources.
“Our supply chain evaluations imply that an increase in iPhone 17 production is likely forthcoming,” Morgan Stanley analyst Erik Woodring mentioned in the report. Apple’s supply chain is reportedly set to boost production to over 90 million iPhones, an increase from the earlier forecast of 84 million to 86 million. The Morgan Stanley analysis appears to reinforce the observations made by Bank of America analysts. They noted during the preorder phase that the standard iPhone (the iPhone 17) had not experienced comparable demand since the introduction of the iPhone 11 in 2019.
