YouTube TV’s pricing is remarkably competitive, and it is anticipated that the platform will approach 12.6 million subscribers by the close of 2026, positioning it as the largest paid TV distributor.
This has resulted in pressure on traditional cable companies such as Comcast and Charter, as an increasing number of homes and businesses continue to “cut the cord” and transition to streaming for their television requirements. This ripple effect is making it increasingly challenging for smaller cable companies to remain operational. A notable instance is Cedar Falls Utilities (CFU), a cable TV provider located in Iowa. By October 11, 2026, the company will cease its cable service entirely. The primary reason: CFU simply cannot compete with streaming services like YouTube TV.
CFU has been quite open about its choice to terminate cable service. The company aims to prevent its customers from overspending and candidly acknowledged that its Basic Plus package with DVR subscribers could potentially save around $40 by opting for YouTube TV instead. CFU also mentioned the difficulties surrounding content licensing as a challenge that is becoming too daunting to overcome. Furthermore, with network owners enforcing strict regulations on what can be viewed and where, it is almost impossible for smaller cable providers to offer customers options for watching TV beyond their residences and businesses.
Additionally, many exclusive shows and special event broadcasts are now available exclusively on streaming platforms, with
