stay connected with the artists they cherish, Spotify is also simplifying the process of tracking venues. This week, Spotify rolled out a feature enabling users to follow particular venues, just like they would follow a specific band on social media. This functionality is accessible for both free and premium users of Spotify.
When a user chooses to follow a venue, they can swiftly view a comprehensive list of all events scheduled at that venue for the upcoming weeks. This feature is part of Spotify’s newly launched Live Events feed. The feed updates daily, allowing users to remain informed about all the musical events occurring in their vicinity. It’s important to mention that Spotify’s “Concerts Near You” feature filters based on preferred artists and updates on a weekly basis. In essence, the new Live Events feed has a slightly different emphasis and is refreshed more frequently.
The new feature from Spotify also highlights “Recommended venues” that might pique users’ interests. This addition is especially beneficial in larger cities where some of the trendier music spots might not get as much attention. According to Spotify, their concert database currently includes over 20,000 venues worldwide. Spotify notes that when users discover a concert they wish to attend, “they can simply click through to the event’s official ticketing partner to finalize their purchase,” a process that streamlines the buying experience a bit.