In a development that numerous developers may consider to be long awaited, Apple has today at last expanded its App Store to the internet. This signifies that individuals who are outside of the iOS environment can explore the full range of the App Store from the ease of their laptop or desktop. Additionally, it implies that users completely beyond Apple’s ecosystem can stay updated on the available options in the App Store using any browser or operating system.
The layout of Apple’s new site is sharp and tidy. The left side of the page features a sidebar that organizes apps by categories while also including distinct sections for games and Apple Arcade. By clicking on a particular app title, users can view snapshots of the app, peruse user reviews, and even watch demo videos of the app in use, provided by the developer. Of course, there’s no option to download specific apps directly, but a “Share” button is available for visitors to forward interesting titles to friends via email or text.
The App Store is a significant source of revenue for Apple. Apple’s launch of the App Store on the web is logical since the App Store continues to be a vital aspect of Apple’s financial success. The more visibility it can attract for App Store apps, the greater the benefit. Indeed, there have been occasions when someone has recommended an app to me, or I may have come across an incredible new iOS app, only to be stuck at my desktop without the drive to pick up my iPhone and search for the app there. Consequently, Apple’s new site offers an excellent avenue for users to interact with apps for review and potentially purchase later.
Regarding the profitability of the App Store for Apple, the company noted earlier this year that in 2024 alone, the App Store accounted for over “$406 billion in developer billings and sales.” Furthermore, Apple claims that the App Store ecosystem has nearly tripled in size within just five years. Alongside this, Apple states that small developers have witnessed their earnings from the App Store surge by nearly 77% since 2021.
Lastly, it’s important to acknowledge that the App Store constitutes a fundamental part of Apple’s Services division. In the recent September quarter, Apple’s services sector generated $28.75 billion for Apple’s overall earnings, a figure projected to increase even further in the next year.
