the firm responsible for producing Hisense televisions, the locations of their manufacturing, and the approach that informs their positioning in the market. Established in Qingdao, China, in 1969 initially as a radio producer, Hisense pivoted to television manufacturing ten years later and quickly established a significant infrastructure within China. However, their manufacturing presence is worldwide, with facilities in Mexico, Slovenia, and South Africa. This gives the company a production benefit not typically accessible to brands based in Japan or South Korea, or those that depend heavily on external supply chains.
Instead of directly competing with the high-margin premium categories led by prominent brands like Samsung and Sony, Hisense chooses to vie in the same arena as TLC, characterized by substantial production volumes, minimal margins, and competitive pricing. It appears that Hisense is willing to accept a lower profit margin on televisions to capture market share and enhance scale. In summary, you’re likely to see a Hisense TV on display because the company opts to position itself beneath brand-name perceptions and prioritize competition based on cost and value rather than on prestige.
