a report from Counterpoint Research indicates that one out of every four smartphones sold in China during October was an iPhone. This marks the first occasion since 2022 that Apple has reached this achievement, although this time it is contending with heightened competition in the premium market. The surge in iPhone sales in the nation is largely attributed to the iPhone 17 series, with each new model reportedly showcasing performance improvements over its iPhone 16 counterparts by mid-to-high double-digit percentages. These numbers are estimates, as only Apple can provide precise statistics. Nevertheless, the compiled data from Counterpoint Research affirms what has been clear since mid-September: The new iPhones are proving to be a significant triumph for Apple on a global scale, with three models sold out for several weeks.
Counterpoint Research discovered that the iPhone 17 series made up approximately 80% of Apple’s iPhone sales in China. Apple achieved a 37% increase in iPhone unit sales compared to last year. Furthermore, the report states that Apple’s success has buoyed China’s smartphone market by 8%. Regarding Apple’s primary rivals in the country, Oppo’s sales experienced a 19% uptick in October relative to one year ago, while Huawei’s sales saw a decline of 19%. Oppo introduced a new device, the Find X9, whereas Huawei’s forthcoming flagship is scheduled for release next week. Analysts anticipate that Apple will maintain its strong performance in the country, despite the launch of the Huawei Mate 80 series, flagship models that will rival the iPhone 17 series.
