major television brands available in 2025. What differentiates the company’s smart TVs from other well-known names like Samsung and LG is their pricing. Historically recognized as the leader in affordable TVs, the company’s primary approach since its 2002 entry into the U.S. TV market has been to provide TVs at a more economical rate compared to rivals. This strategy proved successful, as just a decade after its establishment, the company was already distributing over a million units quarterly.
While it currently contends with brands like Hisense and TCL in the budget TV segment, Vizio’s strategy appears to have paid off, with the company now regarded as one of the top TV brands by consumers in a 2025 survey by Lifestory Research. Even in 2025, experts still recommend Vizio’s models as some of the best affordable smart TVs. However, its pricing approach isn’t the only element contributing to the company’s success. Among various factors, Vizio has also fine-tuned its manufacturing processes to ensure it can provide its products at competitive rates.
The key? Managing design internally while outsourcing production to third parties, according to Paul Gagnon, former director of North America TV research at NPD Group’s Displaysearch, in an interview with Fortune in 2012. That tactic wasn’t common at the time, Gagnon noted, as companies usually managed everything from design to production and sales. Consequently, if Vizio does not manufacture its TVs but merely outsources to original device manufacturers (ODMs), then who is accountable, and where are the TVs produced?
<div class="slide-key image-holder gallery-image-holder credit-image-wrap " data-post-url="https://www.bgr.com/2039452/vizio-tvs-who-makes-where-assembled/" data-post-title="Vizio TVs: Here's Who Makes Them And Where They're Manufactured" data-slide
