airlines turning to AI algorithms for dynamic pricing that could result in increased fares for certain passengers. However, Riyadh Air aims to surpass what some of its competitors might offer by incorporating AI functionalities into every aspect of the customer and employee experience. The advantage of Riyadh Air over its competitors lies in the fact that the airline has only just begun its journey.
It’s currently operating a select number of initial flights, with intentions to commence commercial operations in early 2026. This gives Riyadh Air the opportunity to execute its AI-native approach from the beginning, instead of adapting extensive airline operations into an AI-native framework. “We faced a clear decision — become the last airline relying on outdated technology or the first built on the platforms that will shape the next decade of aviation,” stated Adam Boukadida, Chief Financial Officer of Riyadh Air. “With IBM, we’ve removed fifty years of legacy in one move. Riyadh Air is designed not just for today; it’s designed for the future and paves the way for many airlines to emulate in the coming years.”
