In 2023, Amazon revealed major modifications to its Prime Video service. Once free of ads for Prime members, the service will now display advertisements unless users choose an ad-free add-on. This add-on, initially set at $2.99 per month, will rise to $4.99 starting April 10. Amazon attributes the price increase to the necessity for considerable investment in premium features. The service will be renamed Prime Video Ultra, providing advantages such as enhanced offline downloads and the ability to stream on multiple devices simultaneously. However, standard Prime members will forfeit access to 4K streaming and Dolby Atmos support unless they switch to the Ultra plan. These changes indicate Amazon’s dedication to original content and AI-driven features, in line with current trends in the streaming landscape.
Amazon’s Prime Video Unveils Ad-Free Feature at Nearly Twice the Price – Updated Pricing Information
1 Min Read