When consumers consider the finest television available today, the probable response is one featuring an OLED display. Ultimately, OLED televisions are capable of producing profound blacks, realistic colors, and impressive peak brightness. Nevertheless, Sony may have unveiled the “OLED adversary,” having announced its True RGB technology, which employs individual pixels for red, green, and blue light sources to achieve even more vibrant colors, up to 4,000 nits of brightness, and the most expansive color volume in a Sony television.
Sony asserts that this new television can more accurately reflect the reality of the content displayed, regardless of changes in viewing conditions. A new RGB backlight driver also enhances viewing angles significantly, while substantially improving overall picture quality compared to previous Sony televisions.
On their website, Sony claims that this innovation will be integrated into its BRAVIA televisions beginning this spring, as it concentrates on three primary aspects: Independently managed RGB LEDs, true-to-life color with deep contrast, and reliable color representation from any viewing position. Sony has showcased how distinct this technology is in contrast to its miniLED flagship by illustrating its functionality in practical scenarios, with impressive results.
Sony’s True RGB televisions may finally pose a challenge to OLED dominance. In a demonstration, Tom’s Guide had the chance to see Sony’s latest TV in operation. As reported by the publication, this marks Sony’s culmination of a project that initiated in early 2024 when the company debuted its 22-bit miniLED prototype that subsequently launched with the Bravia 9. Then, last year, the company presented a proof-of-concept RG miniLED backlight, which has now come to fruition as a tangible product.
In addition to the primary advantages already outlined, it appears this technology may ultimately be more cost-effective in larger sizes compared to OLED. Nonetheless, according to the publication, Sony emphasizes that True RGB is not intended to replace OLED, but to tackle areas where OLED may encounter challenges, such as producing larger sizes and enhancing brightness.
That being stated, if you are seeking a television, OLED may still be the most reliable choice you can make in 2026. However, as Sony begins rolling out these televisions this spring, it is conceivable that by 2027, the market could look significantly different, with True RGB televisions potentially emerging as the best option for those desiring authentic colors, brighter displays, and larger screen sizes.