Apple TV has established crime thrillers as one of its most prominent genres, and this trend is set to continue with three distinct new series set to debut shortly. Here’s what is on the horizon.
## Widow’s Bay: April 29
Matthew Rhys (‘The Beast in Me’) portrays the mayor of a quaint New England town—Widow’s Bay—that may indeed be under a curse.
Widow’s Bay starts **Wednesday, April 29** with its opening two episodes, followed by weekly releases until June 17, and a special two-episode release on May 27.
Here’s the series summary and the latest trailer from Apple:
> “Widow’s Bay” is a charming island town located 40 miles from the New England coast. However, something sinister lies beneath the surface. Mayor Tom Loftis (Matthew Rhys) is eager to revitalize his declining community. With no Wi-Fi and unreliable cellular service, he faces the challenge of superstitious residents who believe the island is cursed. He seeks their respect, but they see him as weak and timid. Yet Loftis is resolved to create a better future for his teenage son and transform the island into a tourist hotspot. Miraculously, success comes as tourists begin to arrive. Sadly, the locals’ beliefs prove accurate. After years of tranquility, the old tales that once seemed unbelievable start to manifest once more.
## Unconditional: May 8
What transpires when a family getaway morphs into your worst nightmare, revealing a beloved one as someone you never expected? This is the premise of the upcoming thriller Unconditional.
Unconditional arrives on Apple TV on **Friday, May 8** with its initial two episodes, followed by weekly releases until June 19.
Here’s the summary of the series along with the trailer:
> “Unconditional” tells the story of a mother-daughter trip that becomes a nightmare when 23-year-old Gali (Ronn) is detained for drug trafficking in Moscow. Her mother, Orna (Chamami), adamantly denies the charges — but her desperation to free Gali leads her into a lethal entanglement of crime and corruption.
## Maximum Pleasure Guaranteed: May 20
Starring Tatiana Maslany (‘Orphan Black,’ ‘The Monkey’) and Jake Johnson (‘New Girl’), Maximum Pleasure Guaranteed is a fresh crime thriller with a darkly comedic angle.
Maximum Pleasure Guaranteed premieres **Wednesday, May 20** with its first two episodes, followed by weekly releases until July 15.
Here’s the plot summary, along with the trailer:
> “Maximum Pleasure Guaranteed” tracks newly divorced mother Paula (Maslany) as she tumbles down a perilous path of blackmail, murder, and youth soccer. Believing she witnessed a crime — all while navigating a custody dispute and an identity crisis — Paula embarks on her own investigation, which could expose a larger conspiracy while also holding the key to mending her family and rediscovering her identity.
For suggestions of current Apple TV shows, [check out these top selections](https://9to5mac.com/2026/04/13/apple-tv-is-about-to-have-three-top-tier-shows-airing-all-at-once/).
Apple TV is [offered for $12.99 per month](https://tv.apple.com/channel/tvs.sbd.4000?itscg=30200&itsct=tv%5C_box%5C_link&at=1000l3cvR), or you can obtain it at a reduced rate through [the Apple One bundle](http://one.apple.com/?at=1000l3cvR&itscg=30200).