AI video generation company Luma has introduced Innovative Dreams, a production company established in collaboration with Wonder Project, a streaming service for religious films and TV on Amazon Prime.
The partnership’s initial project, “The Old Stories: Moses,” featuring British actor Ben Kingsley, is set to debut this spring on Prime Video.
“Innovative Dreams is a production services entity where seasoned filmmakers from director Jon Erwin’s team and Luma’s creative technologists join forces with top studios and filmmakers to execute ambitious concepts,” Luma stated in a social media post.
The company anticipates creative teams working in real time with Luma Agents to alter sets, props, and lighting and incorporate footage of human actors. Luma Agents, recent tools by the company, are engineered to manage end-to-end creative tasks across text, image, video, and audio.
“This significantly advances the current virtual production and performance capture techniques where elements are only integrated in post-production,” Luma said. “AI’s advantage lies not just in speed or cost-efficiency but in surpassing previous methods.”
Luma is not alone in transitioning from tools to production. AI startup Higgsfield recently released an original series starting with a 10-minute sci-fi episode, while London-based Wonder Studios is crafting a documentary with Campfire Studios.
The launch coincides with Runway’s co-founder and co-CEO Cristóbal Valenzuela’s remarks that studios should use AI to produce multiple films instead of one $100 million blockbuster to enhance their blockbuster chances.
Luma founder and CEO Amit Jain argued to TechCrunch that Hollywood’s increasing production costs constrain filmmaking, suggesting AI could enhance efficiency without compromising quality.
This rationale supports Luma’s new partnership with Wonder Project.
Founded in 2023 by director Jon Erwin and former Netflix executive Kelly Hoogstraten, Wonder Project aims to cater to a global faith and values audience. Their inaugural project, “House of David,” a Biblical drama on King David, premiered on Amazon Prime in 2025.
It remains uncertain if Innovative Dreams will exclusively produce faith-based content or broaden its focus. TechCrunch has sought clarification.
In a video promoting the partnership, Erwin discussed using a new “real-time hybrid filmmaking” method merging performance capture and virtual production, economically achieved using Luma’s technology.
Performance capture involves actors working in a green-screen setting with suits and facial markers for digital capture into animated characters. Virtual production has actors perform on set, often in front of LED screens, with real-time graphics creating the environment, blending digital and physical realms during filming.
Erwin stated Luma’s tools enable filming a human actor anywhere and placing them into a photorealistic scene, or recreating a different face that matches the actor’s movements and expressions.