Apple's Strategy for the Cosmic Orange iPhone Hue in 2023: Information on Discontinuation

Apple’s Strategy for the Cosmic Orange iPhone Hue in 2023: Information on Discontinuation

2 Min Read

### The Future of Cosmic Orange: iPhone 18 Pro Color Lineup

Earlier today, fresh insights surfaced about the color choices for the forthcoming iPhone 18 Pro, sparking speculation on the future of the well-loved cosmic orange shade that debuted with the iPhone 17 Pro.

#### Will iPhone 18 Pro Feature Cosmic Orange?

The iPhone 17 Pro is notable for various reasons, including its groundbreaking camera design and its unique two-tone rear finish. Nonetheless, the standout aspect remains the cosmic orange tint, which signifies a considerable shift from the typical color selections for “Pro” models, being the first to present such a lively, striking option.

Reports indicate that cosmic orange has garnered particular acclaim, especially in regions like China, where it is affectionately dubbed “Hermès orange.” This popularity prompts inquiries about whether Apple will maintain this eye-catching hue in the iPhone 18 Pro collection.

In February, industry analyst Mark Gurman from Bloomberg suggested that it would not be surprising if Apple decided to keep cosmic orange due to its popularity. Conversely, a recent report from Macworld hints that a new shade, “dark cherry,” will take the place of cosmic orange in the iPhone 18 Pro series.

> “While Dark Cherry color won’t be as bright and striking as Cosmic Orange in person, it will still be unique enough to distinguish it as the new iPhone 18 Pro. As always, Apple is expected to discontinue the current lineup of colors, including Cosmic Orange.”

According to Macworld, the iPhone 18 Pro will boast a color selection that includes light blue, dark cherry, silver, and dark gray.

#### 9to5Mac’s Perspective

From a market standpoint, it seems reasonable for Apple to phase out cosmic orange with the iPhone 18 Pro. The company frequently aligns its color selections with fashion trends, which are inherently cyclical. The distinctiveness of cosmic orange added to its charm; keeping it across several generations might lessen its appeal.

Historically, Apple has unveiled a fresh standout color with each iPhone launch. For example, the iPhone 12 Pro first appeared in pacific blue, followed by sierra blue and alpine green for the iPhone 13 Pro, and deep purple for the iPhone 14 Pro.

As anticipation grows for the iPhone 18 Pro, the lingering question is: will cosmic orange return, or will it give way to the new dark cherry? The choice will likely mirror Apple’s strategy to ensure novelty and excitement within its product lineup.

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