the announcement press release regarding the new feature: “Regardless of whether you’re on your lunch break, commuting, or awaiting your next flight, Netflix on your mobile device accompanies you everywhere.” The new Clips feature is described as an “exciting initial step toward enhancing mobile for members,” as stated by Netflix.
Netflix also equated the mobile app redesign with the previous year’s overhaul of the Netflix TV app, an experience that received some user criticism upon its release. Nevertheless, Netflix believes that “the same emphasis on simplicity and enjoyment” will translate well to the mobile experience, particularly in terms of content discovery. The goal of the vertical video feed in the new Clips section is to assist users in discovering new content to view, and it may prove valuable. Instead of the infinite scrolling available in the standard Netflix app, whether on mobile, PC, or desktop, a highly tailored feed of clips might be more beneficial.
Significantly, the Clips section will not provide users with endless scrolling akin to TikTok and Instagram. This is something Netflix highlighted in the press release, indicating that a finite number of videos will be displayed at any time in the Clips section.