Have you ever found yourself scrolling through countless products on Amazon and thought, “wow, I really wish someone could just recommend what I should buy”? If so, then Amazon’s newest AI feature may be exactly what you’ve been looking for.
This feature, aptly titled “Help Me Decide,” is designed to assist you in selecting the ideal item for your needs. It’s just one of several AI shopping tools Amazon has to offer, joining the ranks of the company’s Rufus conversational assistant, along with features like Amazon Lens and AI shopping guides that can show up on the website.
In contrast to these other features, Help Me Decide appears to be more direct and straightforward. There’s no need for you to enter any prompts or queries. Instead, it seems that when the system detects you are browsing multiple similar items, it will present you with a “Help me decide” button that you can click to engage the feature.
Once activated, Help Me Decide will spring into action, delivering a specific recommendation for what you’re searching for. Amazon indicates that the tool will not only share reasons why the product is suitable for you but will also emphasize “relevant features, provide insights from customer feedback, and explain how it corresponds with your previous purchases and preferences.”
Multiple options
However, Amazon’s Help Me Decide doesn’t merely present a single suggestion. If you’re not satisfied with its recommendation, you can explore further options by toggling between the “Budget pick” and “Upgrade pick” choices at the bottom. This will give you a pleasant view of other possibilities across various price ranges.
As with any AI technology, it’s essential to be aware of the system’s limitations. AI may generate inaccuracies, which means the products that Help Me Decide suggests may not always align with your personal needs, so it’s wise to review the outcomes before making a purchase without due consideration.
Nonetheless, it is exciting to witness Amazon adopting more AI shopping tools, particularly as we see competitors doing the same. ChatGPT now enables you to buy items straight from your conversations, and Google keeps enhancing its AI shopping capabilities — the latest addition allows you to virtually try on shoes, ensuring you can find that perfect outfit without leaving your home.
Help Me Decide is currently accessible only to U.S. customers, but you can utilize it through both the Android and iPhone Amazon apps, as well as via the mobile browser. If you prefer not to sift through several similar items initially, you can also access Help Me Decide by selecting the “Keep shopping for” option in the Amazon app.
