Last month, a study unveiled the considerable energy and water usage associated with ChatGPT, emphasizing the environmental repercussions of AI technologies. The study also pointed out that even courteous exchanges with AI, like saying “You’re welcome,” contribute to resource consumption, costing businesses millions. This raises alarms regarding the sustainability of AI operations, particularly as users interact with AI for creative endeavors like producing Studio Ghibli-style images.
On the other hand, Apple asserts that its AI, known as Apple Intelligence, runs solely on renewable energy, even when handling tasks in the cloud or on third-party servers. Based on Apple’s most recent environmental report, Apple Intelligence emphasizes on-device processing and employs Private Cloud Compute for tasks needing increased computational power. This framework guarantees data privacy and is fueled by 100% renewable energy. Apple also guarantees that third-party services that support its cloud computing and storage balance their electricity consumption with clean energy.
Apple is dedicated to its goal of carbon neutrality by 2030, striving for all its products and operations to be environmentally friendly within five years. In spite of these strides, Apple encounters hurdles in improving the capabilities of Apple Intelligence, particularly with Siri’s conversational skills. Users have noted difficulties with simple tasks, indicating a pressing need for enhancements to compete with other AI technologies like ChatGPT. While iOS 26 brings forth new features, such as creating chatbot-like AI using the Shortcuts app, Apple must assure that these functionalities are accessible and efficient to uphold its competitive advantage.
