It’s not often that you witness Apple leaders Greg ‘Joz’ Joswiak and John Ternus daring a journalist to bend an iPhone. After all, flexible iPhones have been a sensitive topic for the brand since the iPhone 6. While Apple tried to rectify that issue with the iPhone 6S, past design missteps are hard to forget.
Yet, in an unexpected conversation with Tom’s Guide, we not only observe Apple leaders sharing a laugh, but we also see Joz tossing the iPhone Air and inviting a journalist to attempt to bend it.
Tossing the device effectively showcases the new Ceramic Shield technology, enhancing the phone’s resistance to scratches and drops. In the footage, the journalist initially misses catching the phone, causing it to hit the table lightly.
For someone with a heavily scratched iPhone 16 Pro Max screen, this genuinely piques my interest in acquiring the new iPhone, offering a sense of security that I haven’t experienced for years following Apple’s releases.
“It’s extremely robust,” states an Apple executive.
While the Tom’s Guide journalist makes an effort to bend the iPhone Air in both directions, Apple executives clarify that an average person won’t manage to bend it. “Of course, if you apply sufficient force, you can make it flex slightly, but it returns to its original shape,” remarks Ternus. “It’s integral to the design. Moreover, if you observe the battery, or any components you’ve seen during your visit in the last few days, we have a metal casing around the battery, which also reinforces the battery itself.”
The comprehensive interview discusses the target audience for the iPhone, the challenges faced during its creation, and whether this device marks the initial step toward the long-discussed iPhone Fold, regarding which Apple executives declined to comment.
Nonetheless, speculations suggest that this smartphone has been in the works for some time now. Pre-sales for the iPhone 17 and iPhone Air models commence this Friday, with a general release slated for September 19. BGR will provide reviews and additional information about these devices soon.
