Apple has launched Apple Fitness+, a wellness platform that merges the finest of its products with a healthier way of living. Accessible on the iPhone, iPad, Apple Watch, and Apple TV, the firm has gradually broadened its reach to additional regions while continuously introducing new workouts and enhancing its standout features, like the Time to Walk and Time to Run initiatives.
Currently, the service is offered as a $9.99/month subscription or as part of the more expensive Apple One package, which means that not all Apple users have had the opportunity (or desire) to try it out. This is why Bloomberg’s Mark Gurman mentions that Apple Fitness+ ranks among the company’s less successful digital products, facing issues with “high churn rates and minimal revenue potential.”
In his article, Gurman notes that the future of Fitness+ is being evaluated, but it appears that Apple is not contemplating discontinuing it because it boasts a small yet dedicated user base, and terminating this service would be more detrimental than beneficial for the organization. As a devoted Apple Fitness+ user, this news is reassuring, and with new leadership taking charge of the service, it looks like it could be revitalized soon.
José Adorno/BGR
Apple currently provides two categories of services: those that it vigorously promotes and supports, and the others. In the primary category, we find iCloud, Apple Music, and Apple TV. Conversely, Apple News+, Apple Arcade, and Apple Fitness+ merely… continue to exist.
To be fair, Apple has made some efforts to boost Apple Arcade over the years, yet the service has not received significant attention in recent months. Regarding Apple Fitness+, the service was in
