from The Athletic, Apple is making an effort to obtain the rights for Sunday Night Baseball along with several MLB playoff games. If Apple and MLB manage to finalize an agreement, it would nicely enhance the company’s existing Friday Night Baseball programming.
As with any streaming discussions involving major sports leagues, competition is fierce. The report indicates that MLB is also in talks with entities like ESPN, NBC, and Netflix. Naturally, the range of programming rights that each company seeks to acquire differs significantly. Apple’s particular strategy, as anticipated, seems to be quite calculated. Overall, it appears to be content to gradually and intentionally broaden its live sports portfolio without shelling out enormous sums for more extensive streaming contracts with the likes of the NFL or NBA.
