a couple of weeks ago, Apple launched a fresh Studio Display alongside the brand-new Studio Display XDR, which BGR has already evaluated. In an unusual decision, the company is reducing the price of its priciest monitor. As noted by MacRumors, Apple is now pricing the Studio Display XDR with the VESA mount adapter at $2,899, down from $3,299. This also applies to the nano-texture variant, which is now available for $3,199, a drop from its previous price of $3,599.
Additionally, MacRumors highlights that Apple has revamped the purchasing process for this monitor. Users are now given the option to select their preferred stand, whether the tilt and height-adjustable version for $3,299 or the VESA mount adapter for $2,899. After completing this selection, customers can then decide if they want the regular glass or the nano-texture variant, along with the option for AppleCare coverage.
The report suggests that Apple may have reduced the price of the Studio Display XDR as many companies tend to do when offering a monitor with a VESA mount adapter since it lacks a standard stand. Nonetheless, the regular Studio Display remains priced the same at $1,599, regardless of whether customers opt for the standard version. One can only wish for a similar $400 price reduction, which would enhance the competitiveness of the second-generation Studio Display.