iPhone 17 event on September 9, Apple refreshed its store with new details about the latest iPhone, Apple Watch, and AirPods models. Nevertheless, the most captivating aspect was observing which devices the company planned to phase out from past years.
Traditionally, Apple would retire the iPhone Pro models from the previous year but keep the standard models available for an additional two years. In 2025, the company declared that its iPhone series would include the iPhone 16e, iPhone 16, iPhone 17, iPhone Air, and iPhone 17 Pro models. This pattern was also followed with the new Apple Watch models and AirPods Pro 3, as the company is solely retailing the latest iterations, excluding their older versions.
By withdrawing numerous devices from its store, Apple guarantees that iPhone users will experience increased uniformity among the offerings, which translates to support for Apple Intelligence across all available iPhones. The company has also already simplified its Mac and iPad selections, offering only the most recent models and no previous generations. Nonetheless, there remains potential for the company to enhance this approach.
