**Apple’s MLB Initiative Seems To Be Concluding**
Apple’s foray into Major League Baseball (MLB) streaming seems to be approaching its conclusion. Despite past attempts to obtain rights for MLB playoff games, negotiations reportedly did not favor Apple. Furthermore, Apple may choose to withdraw from its current agreement to broadcast two MLB games on Friday nights, an arrangement initially intended for six years but possibly ending prematurely. As Apple retreats, NBC/Peacock and Netflix are prepared to obtain rights for various MLB events, while ESPN contemplates a significant investment in MLB.tv.
**Apple’s Sports Programming Lacks Punch**
Apple’s sports programming approach has not made a notable impact on the streaming scene. Unlike its rivals, Apple has not vigorously chased after prominent sports rights, instead opting for niche sports such as Formula 1 and Major League Soccer (MLS). Despite a sizable $2.5 billion deal with MLS, viewing figures remain modest in comparison to major leagues like the NFL. Apple’s careful strategy stands in contrast to Netflix’s eagerness to invest significantly in popular sports content.
**Sports Documentaries Could Enhance Apple’s Sports Offerings**
Although Apple does not need to dominate live sports streaming, expanding its sports-related content could improve its offerings. Sports documentaries and reality shows have become increasingly popular, yet Apple’s involvement in this area is limited. Conversely, Netflix continues to create compelling sports content, including documentaries and series. Licensing high-quality sports series could enhance Apple’s portfolio, but the company appears to be concentrating on expanding its content library independently. While not crucial for the success of Apple TV+, diversifying sports content could enhance its attractiveness.
