the latest washing machines could help the environment by filtering microplastics. The 2025 version of the event focuses on smart eyewear.
As Meta’s collaboration with Ray-Ban and Oakley gains traction, it appears the industry is nearly prepared to keep pace, as brands unveil more choices with similar functionalities. At IFA 2025, I encountered operational eyewear from TCL, Rokid, and L’Atitude. Additionally, I noticed numerous prototypes set to launch soon from companies like Strong, Lomos, and AOC.
José Adorno/BGRWhile the emergence of mainstream smart eyewear was thrilling, most manufacturers are focusing on the same features: capturing images, playing music, and providing live translations powered by ChatGPT, with approximately five hours of battery life. Although these specifications appear impressive on paper, my limited testing indicated lackluster performance in the “basic” AR glasses functionalities.
