Author: Richard

### Dell’s Departure from AI Marketing: Takeaways from CES 2026

AI has been a key area of focus for technology firms, including Apple, for numerous years. However, Dell’s recent acknowledgment underscores a growing separation between AI marketing and consumer engagement. At CES 2026, Dell’s product leader, Kevin Terwilliger, disclosed that PC purchasers are not emphasizing AI features when making buying choices.

#### Dell’s View on AI

In a piece by Dave James at PC Gamer, Terwilliger expressed, “what we’ve discovered over the course of this year, particularly from a consumer standpoint, is they’re not purchasing based on AI. In fact, I think AI likely confuses them more than it clarifies a specific outcome.” This remark signifies a considerable change from Dell’s former AI-focused marketing tactics.

While Dell is not entirely abandoning its AI projects, the firm has acknowledged that highlighting AI in its marketing may not connect with the typical consumer. Instead, it might cause confusion rather than clarity regarding product advantages.

#### Consumer Attitudes Towards AI

The sentiment articulated by Dell mirrors a larger trend seen among non-tech-savvy consumers. Many people are doubtful or apprehensive about AI, which stands in stark contrast to the enthusiasm often displayed in tech environments. This doubt suggests that consumers may weigh other attributes, such as performance, design, and usability, more heavily than AI functionalities.

#### Consequences for Tech Marketing

Dell’s shift away from AI-focused communication prompts questions about the future of tech advertising. Firms like Dell, Apple, and others must navigate various audiences, including everyday consumers, tech aficionados, and investors. Traditionally, the latter two demographics have favored AI-centered narratives, but Dell’s recent statements might indicate a change in focus as companies reconsider how they convey the worth of their products.

As the technology landscape changes, it will be intriguing to observe if other companies follow Dell’s example in downplaying AI in their promotional strategies. The potential for a shifting narrative surrounding AI could redefine how tech products are marketed to consumers in the near future.

#### Conclusion

Dell’s insights into consumer perspectives on AI unveil a significant divide between technological advancement and market demand. As the company modifies its marketing strategy, it underscores the necessity of grasping consumer preferences and the importance of clear product messaging. The future of AI in consumer electronics is yet to be determined, but Dell’s experience might provide a crucial lesson for the sector.

# Configuring Your New iPad with iPadOS 26

Acquiring a new iPad is a thrilling occasion, particularly with the recent upgrades in iPadOS 26. This manual will assist you in setting up your iPad efficiently, ensuring it appears quicker, more organized, and tailored to your preferences from the outset.

## 1. Configure the Updated Windowing & Multitasking

iPadOS 26 brings a revamped windowing and multitasking framework that mimics a desktop-like experience. You can opt for the new windowed applications or retain the classic full-screen applications. To configure this:

– Access **Settings**
– Navigate to **Multitasking & Gestures**
– Activate either **Windowed Apps** or **Full Screen Apps**

Selecting the appropriate choice will greatly influence your daily interactions with the iPad.

## 2. Arrange Your Files App

The Files app has undergone notable improvements in iPadOS 26, enhancing its utility and adaptability. You can:

– Adjust column sizes
– Incorporate extra column categories
– Personalize folder colors and add emojis
– Position folders in your dock for quick access
– Experience more seamless background data transfers
– Easily modify layouts

These enhancements make the Files app resemble Finder more closely, improving both professional and recreational workflows.

## 3. Personalize Your Control Center

Control Center has received a makeover, allowing for enhanced personalization. To customize it:

– Swipe down from the top-right to access Control Center
– Long-press to edit
– Include controls such as Screen Recording, Notes, Low Power Mode, and Focus
– Rearrange them for convenient access

You can incorporate various tools, making Control Center a robust resource for quick access to settings and functionalities.

## 4. Home Screen and Lock Screen Personalizations

Adjusting your Home Screen and Lock Screen can render your iPad more personal and practical. To achieve this:

– Long-press on the Home Screen until apps start to jiggle
– Tap **Edit** in the upper left corner
– Add Widgets, modify app icon colors and sizes, and change the wallpaper
– Personalize the Lock Screen in a similar manner

These modifications will streamline your experience and provide swift access to vital information.

## 5. Notification Organization

Proper management of notifications is essential for enhancing focus. To optimize your notifications:

– Open **Settings**
– Navigate to **Notifications**
– Enable **Scheduled Summary** and designate delivery times for non-urgent notifications
– Review individual applications and disable notifications for those that are not critical

This configuration enables you to prioritize significant notifications while reducing distractions.

## Concluding Remarks

With just a few straightforward adjustments, iPadOS 26 converts your iPad into a more rapid, intuitive device. Whether you favor the new multitasking capabilities or the traditional arrangement, customization possibilities permit you to adapt your iPad to your requirements. By organizing your Home Screen, Lock Screen, Files app, and notifications, you can greatly enhance your iPad experience.

### Apple Research App Gets Liquid Glass Makeover

Apple is enhancing its range of applications with a contemporary look, and the newest update to the Apple Research app exemplifies this shift. Although not all Apple applications have embraced the new Liquid Glass design, the Apple Research app now reflects the visual aesthetics of iOS 26.

#### What is Apple Research?

Apple Research serves as a platform that enables iPhone users to engage in important health studies. These studies frequently aid in the innovation of new features in upcoming Apple products, such as improvements in sleep tracking and heart health monitoring. By participating in these studies, users can influence the future of health technology.

#### New Design Features

The latest update brings a Liquid Glass redesign that boosts the app’s visual attractiveness and functionality. Users can experience the updated interface by downloading the newest version of Apple Research from the App Store. The redesign seeks to create a more unified appearance that aligns with the overall look of iOS 26, ensuring a smooth user experience throughout Apple’s ecosystem.

#### Future Updates

Even though the Apple Research app has undergone its Liquid Glass transformation, many other applications in the Apple suite are still pending similar updates. Specifically, the iWork suite, which consists of Pages, Keynote, and Numbers, has yet to embrace the new design aesthetic. Users are looking forward to these updates, as they would improve both the functionality and visual coherence of Apple’s productivity tools.

#### Conclusion

The update to the Apple Research app represents a notable advancement in Apple’s efforts to refresh its applications. As users continue to take part in health studies via the app, they can also benefit from a more visually appealing and user-friendly interface. With further updates expected for additional Apple applications, the shift to Liquid Glass design is likely to persist, improving the overall user experience across the Apple ecosystem.

Apple has declared that its notable Regent Street store in London will temporarily shut down at the close of business on Sunday, January 12, due to scheduled renovations. This site, which experienced a major redesign ten years ago, is recognized for its distinctive architectural traits, featuring a transition from a famed glass staircase to an Italian stone layout.

Throughout the renovation period, customers can stop by the nearest open Apple Store situated in Covent Garden. The renovation seeks to improve the shopping experience and upgrade the store’s amenities, underscoring Apple’s dedication to delivering a superior retail atmosphere.

For further details regarding the Regent Street location and updates on the renovation, patrons can check Apple’s official website.

**Apple’s Thrilling New Products for 2026**

As 2026 draws near, speculation indicates that Apple is preparing for a remarkable year, with more than 20 new products anticipated for launch. While numerous offerings will be enhancements to current hardware, multiple all-new items are creating significant excitement. Here are five of the most eagerly awaited new Apple products rumored for 2026.

### iPhone Fold

Following years of conjecture, the eagerly awaited foldable iPhone, known as the ‘iPhone Fold,’ is projected to debut this year. This groundbreaking gadget will showcase a book-style folding mechanism, expanding to a width that exceeds its height. The outer screen is expected to be roughly 5.3 inches, whereas the inner display will be around 7.7 inches. A key highlight will be its crease-free display technology, marking a major progression in foldable devices.

The iPhone Fold will be built with a titanium chassis, appearing like two stacked iPhone Airs but more slender, measuring about 4.5mm when open and 9mm when closed. It will use Touch ID rather than Face ID and will come with four cameras: one Center Stage front camera on each screen and two rear cameras. The expected price point is around $2,000.

### Apple Home Camera and Video Doorbell

Apple has typically allowed third-party companies to lead the smart home sector, but this is poised to change in 2026 with the launch of two new accessories: a Home Security Camera and a Video Doorbell. The security camera is rumored to incorporate facial recognition and infrared sensors, facilitating home automation, such as turning off lights when a room is empty or playing music favored by specific family members. The release timeline for the doorbell is less certain, but it may also debut this year. These products align with Apple’s wider strategy to bolster its HomeKit ecosystem.

### Apple Glasses

While Apple’s Vision Pro has not yet reached mainstream popularity, the company is reportedly planning to reveal a new wearable, possibly called ‘Apple Glasses’ or ‘Apple Vision.’ This device is set to launch late in 2026, with shipping anticipated in 2027. Unlike the AR glasses that Apple CEO Tim Cook is enthusiastic about, these glasses will prioritize AI and Siri integration, featuring cameras for taking photos and videos, built-in speakers, and a chip comparable to the Apple Watch. They will offer comprehensive integration with the iPhone, establishing them as a rival to current offerings like Ray-Ban Meta AI glasses.

### HomePod Touch / HomePad

Another thrilling product expected for release in 2026 is the HomePod Touch, also known as HomePad. Originally slated for a March launch, the release has been postponed to align with forthcoming AI enhancements for Siri. The HomePod Touch is rumored to have a 7-inch square display, new homeOS software with native applications, widgets akin to the iPhone StandBy mode, a camera for FaceTime, and modular attachments for diverse mounting options. The anticipated price is around $350.

### New MacBook

Apple is also expected to introduce a new entry-level MacBook in the near future. This version is anticipated to have a 12.9-inch display, slightly smaller than the current MacBook Air, and will be powered by an iPhone-class chip, likely the A18 Pro. The new MacBook may be available in several colors, including blue, pink, yellow, and silver, with a competitive price range estimated between $599 and $699.

### Conclusion

With these thrilling new products on the horizon, 2026 is set to be a landmark year for Apple. From the innovative iPhone Fold to the new HomePod Touch and the expected Apple Glasses, consumers have much to anticipate. Which of these new products excites you the most?