When discussing motorcycles, safety stands out as a primary worry for riders and their families. Motorcycle operators enjoy significantly less protection compared to other road users while handling a large vehicle that travels at similar speeds to cars. This emphasizes the necessity of safety gear like helmets, as well as devices for enthusiasts that enhance visibility for greater reassurance.
During “Shark Tank” Season 12, a notable product was introduced. The Brake Free is a vibrant light that can be attached to the rear of a motorcycle helmet, boosting the rider’s visibility regardless of the time of day. It also incorporates wireless brake detection, allowing the eye-level lights to illuminate when the bike is slowing down, thus providing clearer communication to other motorists, who frequently overlook a motorcycle’s tail lights in critical moments.
Although Sharks Kevin O’Leary, Barbara Corcoran, and Lori Greiner opted out early, Brake Free co-founders Henry Li and Alex Arkhangelskiy successfully reached an agreement with Robert Herjavec and Mark Cuban, who consented to invest the sought $200,000 in exchange for a 20% equity in the enterprise. But how has Brake Free performed in the time following its “Shark Tank” appearance?
What transpired with Brake Free after Shark Tank?
Brake Free continues to operate and appears to be thriving following “Shark Tank.” Nevertheless, Arkhangelskiy revealed in a 2025 discussion with Motorcycle & Powersport News that the company did not finalize their agreement with Herjavec and Cuban, suggesting that the COVID-19 pandemic, which arose during the time between filming and airing, played a role. This scenario is not unusual with “Shark Tank” negotiations, which frequently undergo modifications or collapse post-filming.
Despite lacking financial backing from the Sharks, the exposure from the show provided Brake Free with a significant uplift. According to Arkhangelskiy, the business generated approximately $250,000 in sales within two weeks following the episode’s broadcast, surpassing its total sales amount up to that period. The product has also been positively embraced by riders, with Steven Lawrence Sr. of Techspective describing it as “a must for anyone that rides a motorcycle.” Moreover, it holds a 4.8-star rating on Amazon, with numerous customers applauding its easy installation and effectiveness in prompting drivers to maintain a safe distance on the road.
Currently, Brake Free is offered in black and white at a price of $159.99, and the company additionally provides extra mounts so users with multiple helmets can interchange the device among them. Although it did not receive direct funding from the Sharks, Brake Free exemplifies that the “Shark Tank” impact revolves around more than just winning over personalities like Mr. Wonderful and Mark Cuban; it is also about captivating the viewership.