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In the past five years, Bluetooth trackers have gained significant traction as a means to keep tabs on your belongings. While Tile was one of the first to enter the market with its initial smart tracker over a decade ago, Apple’s and Samsung’s introduction in 2021 has revitalized the sector. As per Cognitive Market Research, sales of Bluetooth trackers are projected to nearly double between 2021 and 2025 in North America.
A significant portion of these sales stem from Apple and Tile Bluetooth trackers, which rank among the most favored in the market. Apple presents just one tracker — AirTag — in its offerings, whereas Tile features four diverse choices: Mate, Pro, Slim, and Sticker. Each of these smart trackers is designed for different consumer needs regarding features and design. Therefore, if you’re in search of a Bluetooth tracker, which option from Apple and Tile would be more suitable for you? Let’s explore.