Apple has unveiled Visual Intelligence, a crucial component of its Apple Intelligence platform. This feature allows users to leverage Apple’s AI and external LLMs to comprehend their surroundings. As noted by Bloomberg’s Mark Gurman in his Power On newsletter, this could be the standout feature for Apple’s forthcoming AI innovations, with CEO Tim Cook consistently highlighting the significance of Visual Intelligence.
For instance, during the year’s initial earnings calls, Cook disclosed the top four AI functionalities favored by iPhone users, with Visual Intelligence being the most critical in his view. Gurman points out that when Tim Cook underscores a particular technology, it serves as a hint regarding Apple’s future direction: He previously emphasized sensing technologies ahead of the Apple Watch launch and AR technologies prior to the Apple Vision Pro headset reveal.
Although Visual Intelligence has existed for some time, it is likely to become Apple’s foremost feature in the updated Siri. The new Siri is anticipated to debut with iOS 26.5 and iOS 27, paired with three fresh Apple devices the company may present by year-end. Here’s what you need to be aware of.