# Disney+ Takes a Stand on Password Sharing: Essential Information
In recent times, streaming platforms have been contending with the challenge of password sharing, and Disney+ has emerged as the latest service to adopt a definitive approach. Beginning **September 2024**, Disney+ has launched its **paid sharing initiative** in the United States, marking a notable change in the way subscribers can share their accounts with others. This decision follows the lead of other prominent streaming services, including Netflix, which have implemented comparable strategies to limit password sharing.
## What’s New?
Disney+ has made it clear that a subscription is designed for use **within one household**. If you’ve been allowing friends or family members who reside elsewhere to use your Disney+ account, you will now incur an additional charge to continue this practice. Alternatively, those individuals will need to create their own accounts.
### Paid Sharing Initiative
To cater to those who wish to maintain account sharing, Disney+ has rolled out the option to add an **Extra Member** at an extra cost. Here’s how it operates:
– **Disney+ Basic (with ads)**: You can include an Extra Member for **$6.99 per month**.
– **Disney+ Premium (ad-free)**: You can include an Extra Member for **$9.99 per month**.
However, there is a stipulation: **Each account can only accommodate one Extra Member slot**. This means that if you’ve shared your account with several people, you will need to choose who can remain under this new setup.
### Profile Migration Option
For users hesitant to pay extra for sharing, Disney+ presents a **profile migration** feature. This allows users to transition an existing profile, along with its viewing history and settings, to a new subscription. This way, individuals acquiring their own accounts won’t lose their viewing habits or progress on shows and films.
## How It Functions While You’re Traveling
Disney+ recognizes that users may wish to access their accounts while on the move or using devices outside their main household. If you try to log in from a different location, you might see a message stating, “This TV doesn’t seem to be part of the Household for this account.”
At this juncture, you have two choices:
1. **I’M AWAY FROM HOME**: Opt for this selection if you’re momentarily using Disney+ from another location.
2. **UPDATE HOUSEHOLD**: Choose this if you’ve relocated permanently and wish to update your household details.
In either situation, Disney+ will send a **one-time passcode** to the email linked to the account. You’ll need to enter this code to continue accessing the service from the new site.
## Why the Tightening?
The choice to curtail password sharing forms part of a larger strategy by Disney to ensure that its streaming service stays financially viable. Password sharing has long posed a problem for streaming companies, as it enables multiple users to access content without paying for individual subscriptions. With the rollout of a paid sharing approach, Disney+ aims to generate revenue from users who previously utilized the service for free via shared accounts.
This initiative also aligns with Disney’s broader objective of enhancing its **average revenue per user (ARPU)**, a crucial indicator for streaming services. By motivating users to either pay for Extra Members or establish their own subscriptions, Disney+ aspires to augment its subscriber count and income.
## What Actions Should You Take?
If you are currently sharing your Disney+ account with someone outside your household, you will need to determine your course of action:
– **Add an Extra Member**: If you are open to covering the additional fee, you can continue sharing your account with one individual outside your household.
– **Transfer a Profile**: If you prefer not to incur extra costs, you can transfer the other person’s profile to a new subscription so they can retain their history and preferences.
– **Sign Up for a New Account**: If you’ve been utilizing someone else’s Disney+ account, now might be an opportune moment to create your own subscription.
## Concluding Remarks
The Disney+ password-sharing enforcement is indicative of a wider trend within the streaming sector, as platforms seek methods to boost revenues and ensure users are compensating for the content they access. While it may be inconvenient for those who have been using shared accounts freely, the newly introduced paid sharing program presents a solution by permitting users to continue sharing for an additional fee.
As the streaming environment progresses, it is probable that other platforms will emulate this strategy, rendering account sharing without extra costs increasingly challenging. For the moment, Disney+ subscribers must choose whether to pay for an Extra Member or motivate their friends and family members to register for their own accounts.
### Key Points:
– **Disney+ is tightening rules on password sharing** with a new paid sharing initiative.
– You can add an **Extra Member** for an additional fee.
