Disney is once more increasing the prices of its leading streaming services. As per recently updated support documents, the company is upping the prices for its Disney+, Hulu, and ESPN offerings — both in standalone and bundle forms.
Effective October 21, 2025, Disney will elevate the cost of Disney+ with ads to $11.99 per month — a $2 hike. Furthermore, Disney+ Premium subscriptions will experience a $3 increase to $18.99 per month on the same day, with the yearly ad-free Premium plan soaring by $30 to a total of $189.99 annually. These are not the only hikes either.
Concurrently, Disney will boost the price of Hulu’s ad-supported plan by $2 to $11.99, while the ad-free plan stays at $18.99 for now. ESPN Select will also experience a price rise from $11.99 to $12.99 monthly, and from $119.99 to $129.99 yearly. ESPN Unlimited remains untouched.
Disney has indicated that its bundle subscriptions will also face some increases, with the Disney+ and Hulu with ads bundle climbing to $12.99 — an additional $2 increase along with the others on the list. Users with a Disney+, Hulu, and ESPN Select bundle will also see a $3 hike to $19.99 per month. Naturally, the complete list of increases can be verified on the Disney+ website.
An inopportune moment for price hikes
While price escalations are typically expected with streaming subscriptions nowadays, this seems like a peculiar moment for Disney to begin raising prices, especially in light of the ongoing backlash regarding Disney’s prior choice to remove Jimmy Kimmel’s show from broadcasting. That choice has since been reversed, yet it left many feeling dissatisfied and led to a surge in cancellations.
Anyone keeping track of Disney’s earlier price hikes is aware that this latest series comes at a similar time as the 2024 price increases, which saw a rise in the cost of its monthly ad-free plan from $13.99 to $15.99. This does not make it any easier to accept the larger $3 hike to $18.99 happening next month.
Given how Disney has persistently rolled out new “Star Wars” and Marvel-themed content to the streaming service over recent years, it is hardly surprising to see the company exploring new avenues to recover those costs. However, with the current circumstances — alongside the recent price adjustments to rival streaming services such as Apple TV — some might find themselves needing to choose between maintaining their monthly subscription or opting for a more budget-friendly alternative, such as Roku’s recently introduced Howdy channel.
