the Gmail functionality that users may find beneficial, featuring a new Purchases tab that will begin to launch on both the web version and the Gmail mobile applications for individuals with personal Google accounts. Additionally, the Promotions tab has undergone enhancements to simplify the process for users to view the most pertinent offers and promotional content from the brands they receive emails from. This capability will commence its rollout in the upcoming weeks.
As depicted in the screenshots below, the new Purchases tab arrives at Gmail just before the hectic shopping period, as per a Google blog entry. Interestingly, this bustling shopping timeframe begins this week for a particular segment of consumers who are likely to utilize personal Google accounts: Apple buyers. Although Google is not specifically targeting Apple purchasers with the new Gmail Purchases tab, the feature may allow them to monitor Apple shipments in the next few days. The iPhone 17 series is set to be available for online ordering this Friday. Preorders are scheduled to dispatch on September 19. Apple is also making the new AirPods Pro 3 and the latest smartwatches (Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3) available online.
Google referred to the Black Friday and Christmas shopping period when it indicated that the new Gmail functionalities are designed to assist buyers in keeping track of deliveries and fresh offers. This is when the upcoming Purchases and Promotions tab will prove useful.