Title: Google Introduces AI Mode in Search: A Revolutionary Step Towards the Future of Information Retrieval
In a daring effort to transform the landscape of online search, Google has launched an innovative feature known as AI Mode in Search. Unveiled at Google I/O 2025, this fresh functionality represents the company’s most substantial advancement of its primary search offering in over twenty years. With rising competition from AI-driven platforms such as ChatGPT and Perplexity, Google is intensifying its focus on artificial intelligence to uphold its leadership in the search engine industry.
What Is AI Mode in Google Search?
AI Mode is a comprehensive artificial intelligence experience crafted to deliver deeper, more intuitive, and highly personalized search outcomes. It utilizes sophisticated reasoning, multimodal comprehension (text, images, video), and an innovative query fan-out strategy that disassembles complex inquiries into manageable subtopics. This empowers Google to conduct multiple queries on behalf of the user, unveiling exceptionally relevant content from across the internet.
Currently, this feature is being rolled out in the United States and is fueled by a tailored version of Google’s Gemini 2.5 AI model. Gradually, AI Mode will be incorporated into the wider Search experience through AI Overviews, providing users with a seamless fusion of conventional search and AI-enhanced results.
Key Features of AI Mode
1. Deep Search
AI Mode allows users to obtain expert-level, fully-cited reports within minutes, even for intricate or specialized questions. This functionality is perfect for students, researchers, and professionals who require comprehensive information promptly and reliably.
2. Live Capabilities in Search
With Search Live, users can partake in real-time discussions utilizing their device’s camera. This unlocks new avenues for interactive learning, problem-solving, and even augmented reality experiences.
3. Agentic Capabilities
AI Mode functions as a digital assistant capable of executing tasks on your behalf. For instance, you can instruct it to “find two budget-friendly tickets for this Saturday’s Reds game in the lower level,” and it will manage the search and purchasing process.
4. AI Shopping Partner
Google’s AI Shopping Partner employs generative AI to assist users in visualizing how they would appear in certain outfits available online. It also monitors prices and alerts users when an item fits their criteria, enhancing online shopping to be more tailored and efficient.
5. Personalized Content
By evaluating your search history and preferences, AI Mode offers more customized suggestions. This personalization aims to render search results more pertinent and aligned with individual user requirements.
6. Custom Charts & Graphs
For users handling intricate data, AI Mode can produce customized visuals like charts and graphs. This feature is especially beneficial for business analysts, students, and anyone needing to quickly interpret data.
Why Now?
The timing of this rollout is strategic. Apple has recently asserted that Google searches have decreased for the first time in 22 years—a claim that Google denies. Nevertheless, the emergence of AI-powered search alternatives has made it evident that the traditional search model is ripe for transformation.
By embedding AI more profoundly into its core product, Google is not only addressing market dynamics but also laying the groundwork for the next chapter of information discovery—one that is more conversational, visual, and customized.
Looking Ahead
AI Mode in Search is merely the onset. Google intends to broaden these functionalities globally and weave them into additional services, further merging search, assistant, and AI companion roles. As the technology progresses, users can anticipate even more intuitive and potent means to engage with the world’s information.
Conclusion
Google’s AI Mode in Search represents a groundbreaking milestone in the development of how we seek out and engage with information online. By integrating the capabilities of Gemini 2.5 with cutting-edge features like Deep Search, Live Capabilities, and personalized shopping, Google is not just adapting to the AI revolution—it’s striving to spearhead it.
Stay tuned as Google continues to unveil new features and enhancements, promising a smarter, more responsive, and more human-like search experience for users globally.
For further updates on Google I/O 2025 and the future of AI in search, keep following BGR and other reliable tech news outlets.
