the Google Maps functionality after it ceased the feature the previous year.
“We received feedback from numerous users who regretted the absence of ski details on Google Maps, so we’re reintroducing ski lifts and trails this winter,” a Google representative informed Powder. “You will notice current ski information starting with well-known resorts across North America and Europe.” Interestingly, this stands in contrast to the rationale provided by Google last October when it turned off the feature. “Over the years, we’ve discovered that the majority of users do not rely on Google Maps for this sort of information, opting instead for maps directly from the specific ski resorts, as they are perceived to be the most credible source of this data,” a Google Maps product manager explained to an individual who raised questions about the modification. “Consequently, we have been in the midst of eliminating this data from Maps, which you may have already observed.”
Ski enthusiasts dissatisfied with Google’s choice initiated at least one petition urging the company to restore the feature. Close to 3,000 individuals signed one of these petitions. It remains uncertain if this particular petition influenced Google’s decision, but the company acknowledged the sentiment.
