failed rebranding initiative, is facing a price hike on all its subscriptions. Beginning Tuesday, October 21, the ad-supported HBO Max Basic plan will rise by $1 per month, going from $9.99 to $10.99. If you choose the annual option, expect to pay an additional $10 yearly, totaling $109.99.
The HBO Max Standard plan is increasing by $1.50, now priced at $18.49 monthly. Additionally, an annual Standard plan will now cost $184.99, which is $15 higher than the prior plan. The Premium plan is seeing the largest increase, with customers needing to pay an extra $2 each month, or an additional $22.99 per year. Those with an annual Premium subscription will need to budget $229.99 to access HBO’s highest tier plan.
This latest price increase takes effect for new customers starting today. Current HBO Max subscribers will notice the higher fees when they renew on or after November 20.
