this upcoming era of IFA will be characterized by “uniting individuals.”
Lindner emphasized this during his engagement in the inauguration of Global Connect, a new premier event at IFA 2025 that positioned Chinese brands in the limelight for Western audiences. Static Media was among the collaborators of this event. Ste Knight, the partnerships director at Static, expressed that “conversing about the significance of authentic partnerships between media and brands of various scales — and the advantages those alliances offer to the broader community — was immensely fulfilling” amid these worldwide transitions.
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