# How Short-Term Mindset Is Undermining Companies Like Google, Netflix, and Southwest Airlines
In the business arena, achievement frequently breeds complacency, and complacency can lead to fall. Numerous companies that once flourished by emphasizing customer satisfaction and innovation eventually redirect their attention to immediate profits, frequently sacrificing their dedicated customers.
This trend is increasingly observable in enterprises like **Google, Netflix, and Southwest Airlines**—three names that were once cherished for their distinct offerings but are now implementing alterations that alienate their fundamental customer base.
## Google: AI Saturation Is Deteriorating Search
Google used to be the benchmark for locating trustworthy information online. Nevertheless, in its unyielding endeavor to incorporate **AI-generated responses** into search results, the company is degrading its core service.
### The Issue:
– **AI Summaries** now take precedence in search results, often delivering **inaccurate or misleading** details.
– Google emphasizes **ads and AI-generated content** over top-tier organic search results.
– Numerous users are **actively seeking alternatives** to Google Search, like DuckDuckGo or even searches based on Reddit.
### The Cause:
Google’s leadership, under **CEO Sundar Pichai**, is fixated on **AI integration**—not because it enhances search, but because it allows Google to **dominate more of the user experience** and **boost ad revenues**.
Yet, this short-sighted strategy is **harming Google’s reputation** and driving users away. If this pattern persists, Google risks surrendering its supremacy in search, akin to Yahoo years ago.
## Southwest Airlines: From Beloved Carrier to Just Another Airline
Southwest Airlines established its brand on **customer-centric policies**, such as **complimentary checked baggage** and **open seating**. These policies made it a favorite among cost-conscious travelers. However, Southwest is now **forsaking the very elements that set it apart**.
### The Issue:
– **No longer offering free checked bags** for the majority of passengers—only frequent flyers and premium fare holders retain this advantage.
– **Assigned seating is replacing open seating**, which eliminates one of Southwest’s most distinguishing traits.
– **Basic fares now come with increased limitations**, causing Southwest to resemble any other airline.
### The Cause:
Similar to many airlines, Southwest is **seeking fresh avenues to enhance revenue**. Nevertheless, by removing its **signature perks**, it jeopardizes the loyalty of customers who previously favored Southwest over rivals like American Airlines or Delta.
Many long-time Southwest patrons are **outraged** by these modifications, with some even **canceling their Southwest credit cards** in response. The airline may experience a short-term revenue surge, but in the long term, it risks **losing its essence** and customer devotion.
## Netflix: Rising Prices, Declining Content Quality
Netflix was once the unrivaled **leader in streaming**, providing an extensive library of films and TV series at an affordable price. However, in recent times, the company has enacted a series of **debatable choices** that have frustrated subscribers.
### The Issue:
– **Frequent price increases**—the premium plan is nearing **$30 monthly**.
– **More subpar original content**, with a decrease in must-see programs.
– **Introduction of advertisements**, despite Netflix’s earlier opposition to them.
– **Crackdown on password sharing**, complicating account sharing for families.
### The Cause:
Netflix is feeling pressure to **raise revenue and keep pace with other streaming platforms** like Disney+ and Max. However, rather than enhancing its content, it’s **raising prices and imposing restrictions**—a tactic that could chase customers away.
Many users are now **doubting whether Netflix justifies the expense**, especially with numerous other streaming choices out there. If Netflix persists in this manner, it could witness a **fall in subscribers** as individuals seek superior alternatives.
## The Broader Perspective: The Perils of Short-Term Thinking
The alterations at Google, Southwest, and Netflix all reflect the same trend: **short-term profit pursuits at the cost of long-term customer loyalty**.
### The Cycle of Corporate Decline:
1. **A company achieves success** by delivering something distinct and valuable.
2. **Growth stagnates**, and executives search for methods to augment revenue.
3. **Customer-friendly policies are discarded**, and prices escalate.
4. **Loyal customers depart**, and the company struggles to uphold its dominance.
This cycle has manifested **numerous times** throughout corporate history. Businesses that prioritize **short-term profits over customer contentment** often find themselves in decline.
## Conclusion: Will These Companies Acknowledge Their Errors Before It’s Too Late?
Google, Southwest, and Netflix are all making choices that **alienate their most devoted customers**. While these adjustments may **enhance profits in the short term**, they could **inflict long-term harm** on their brands.
The question remains: **Will these companies comprehend their errors?**
