IFA’s transformation from a business-to-business gathering to one that also includes consumers. New features consist of IFA Moments, which goes beyond product debuts with live performances, a Creator Hub, and a fresh collaboration with TikTok, which will be highlighting moments from the event in the upcoming days.
“IFA has consistently focused on transformation, but what has truly propelled us over the last few years is the shift toward a contemporary trade show. It’s not solely about the industry but involves attendees, exhibitors, and various generations uniting,” stated Dr. Sara Warneke, managing director of GFU, the body responsible for IFA.
